Poster “LO COTIDIANO”
Poster “LO COTIDIANO”
Poster “LO COTIDIANO”
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Poster “LO COTIDIANO”

This project emerges from observing the ordinary elements of daily life that constantly surround us.
It is about appreciating the commonplace moments happening around us and offering them a new perspective, as if they were luxury objects. Giving value to routine and to the passing of time.
Objects and textures that quietly accompany us, forming part of our everyday lives, yet concealing beauty, surprise, and meaning if we take the time to stop and look closely.

Among the images included is also a selection of photographs created for El País Semanal, in which I explored the texture of different foods from such close proximity that they become difficult to recognize.

This visual ambiguity invites the viewer to look twice, to be guided by shape and colour rather than immediate recognition. Stop and observe.
Sometimes, the simplest things have the most to say.

“Beauty is everywhere, you only have to know how to look,” — Sebastião Salgado

Poster size: 90 × 150 cm.
· Printed on 140 gsm matte paper